Aston Martin looks to double Asia Pacific sales

Aston Martin hopes to double its current share in the Asia Pacific market within two years, meaning a quarter of its global sales would come from the region.

Robust demand in China is giving the marque confidence in its prospects in the Far East, Sell my Aston Martin understands.

Aston Martin officially entered China just three years ago and it has become its fastest-growing market in the region, Asia Pacific
director Matthew Bennett told Reuters.

In 2010 it delivered 110 cars there. The current year-to-date figure is double that and could hit 500 for 2012.

“China is not only the biggest but the fastest growing by a long, long way (in the region),” Mr Bennett said.

“In 18 months we will see China and Asia Pacific as a whole really on a par with the other big three markets.”

Asia Pacific currently contributes 12-15% of Aston Martin’s global sales, and fellow prestige manufacturers are also seeing improving sales in the area.

As part of its plan, Sell my Aston Martin has learned that the V12 Zagato is being introduced in China with a price tag of
around 9 million yuan and import tariffs of more than 100%.

There are five outlets in China, with seven more to be added by the end of next year.

“We are still relatively new in China. We still see a very significant growth opportunity for us here,” Mr Bennett
added.

His comments come just a couple of months after Aston Martin chief executive Ulrich Bez told Reuters that he wants a diverse
geographical reach for the brand with equal proportions across China, the UK, Europe and North America.

Aston Martin and fellow luxury automotive manufacturers remain confident in the East Asia and Pacific regions, despite
the World Bank saying it expects regional growth to be more moderate next year.

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